Dove Men+Care: Commit to C.A.R.E now

Personal care brand Dove Men+Care drove significant increases in brand health in the US with its Commit to C.A.R.E Now initiative for racial equity in partnership with NBA players.

Campaign details

Brand: Dove Men+CareBrand owner: UnileverEntrant company: Mindshare, New YorkIdea creation: Mindshare, New York / Joy Collective, New YorkPR: Edelman, New YorkMarket: United StatesSector: Deodorants, anti-perspirantsMedia channels:Content marketing,...