Dove: How Dove influenced toxic influencers

Dove, a personal care brand, launched a hero film across social media using deepfake technology to take a more actionist stance to detoxify beauty by disarming and undermining threats to girls' self-esteem.

Executive Summary

With our brand being questioned for the first time, and purposeful marketing under scrutiny, Dove decided to refresh and update its 20-year-old brand idea. As new threats to women and girls' self-esteem grew on social media, we saw that...

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