Dove: How Dove found Beauty in the time of COVID.

Dove, a personal care brand, collaborated with real frontline workers during the COVID-19 pandemic to help promote their message and encourage people to take the necessary precautions.

Campaign details

Agency: Ogilvy UKClient: Dove MasterbrandCampaign Name: How Dove found Beauty in the time of COVID.

When the pandemic hit, Dove committed itself to support healthcare workers around the world with products, equipment and donations.

Ogilvy's challenge was to honour healthcare heroes and stay true to Dove's platform of Real Beauty.

Strategy

Dove global commitment to support healthcare workers included donating personal care products and sanitiser to frontline staff, hospitals, governments and NGO initiatives, working in partnership with Direct Relief in the US to provide PPE, ventilators and medicines.

Beauty wasn't going to turn...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands