Dove: How Dove found beauty in the time of COVID

Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Ogilvy, LondonMarket: GlobalSector: Skincare, sun protectionMedia channels:Online display, Online video, Outdoor,out-of-home, Print, Programmatic display, Social media, Television, Word of mouth,influencers...