Campaign details
Brand: DoveBrand owner: MarsEntrant company: MediaCom, ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels: Content marketing, Online video, Social media, Television, Word of mouth, influencersBudget: 5 - 10 million
Dove: Dove asks China to 'Put pleasure first'
Dove, the chocolate brand, increased brand awareness in China.
