Dove: Dove - Origins of Silk

To expand Dove’s market share in body and shower care, the Supreme Silk product range was devised. The new product range was communicated through a singular advertising campaign across Europe based on the two star variants Dove Silkening Body Lotion and Dove Cream Oil Shower.
  

Dove - Origins of Silk

Brand Name: Dove Client Name: Lever FabergAgency Name: Ogilvy & Mather Category for this Entry: FMCG Toiletries & Beauty (Silver)

Summary

To expand Dove's market share in body and shower care, the Supreme Silk product...