Dove Deo: Dry serum launch

Dove, a personal care brand, used mobile technology to launch its new deodorant serum in the Philippines.

Campaign details

Brand: Dove DeoBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / Adcolony, Los AngelesMedia: Adcolony, Los AngelesMarket: The PhilippinesSector: Deodorants, anti-perspirantsMedia...