Dove: Bodylove

Dove, a personal care brand, launched a campaign in Germany to raise awareness around the issue of online body shaming, engage target audience, elevate the brand and its purpose, and increase landing page visits and social media engagement.

To tackle online body shaming, Dove created a real-life Instagram "post" in a public courtyard in Hamburg, Germany, placing a woman in a 7x9-foot box alongside a "comment section" filled with hateful body shaming comments received by actual people online....