Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Unilever Philippines - The PhilippinesIdea creation: Ogilvy Makati CityMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Online video, Mobile & appsBudget: Up to 500k
Executive summary
This is the story of how a mobile screen became the canvas for millions of Filipinas, urging them to reflect on their own individual beauty, during the biggest Mental Health Week celebration the country had ever seen.
As a champion of self-esteem, Dove sought to destigmatise conversations around women’s beauty anxiety on the...