Dove: Blackout Mirror

Maan Dominguez, Adeline Sta Ana

Beauty brand, Dove, used a deliberately low-tech solution in its Reflect Your Own Beauty mobile campaign targeting young women in the Philippines.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Unilever Philippines - The PhilippinesIdea creation: Ogilvy Makati CityMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Online video, Mobile & appsBudget: Up to 500k

Executive summary...

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