Dove: Blackout Mirror #ReflectYourBeauty
Maan Dominguez, Adeline Sta Ana Andres
Health and beauty brand Dove ran the Blackout Mirror campaign during World Mental Health Week in the Philippines to boost sales and reverse declining market share during the COVID-19 pandemic.
Campaign details
Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Toiletries & cosmetics (general) Media channels: Content marketing, Online videoBudget: Up to 500k
Executive summary
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