Campaign details
Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Toiletries & cosmetics (general) Media channels: Content marketing, Online videoBudget: Up to 500k
Executive summary
This is the story of how a mobile screen became the canvas for millions of Filipinas, urging them to reflect on their own individual beauty, during the biggest Mental Health Week celebration the Philippines had ever seen.
As a champion of self-esteem, Dove sought to destigmatise conversations around women’s beauty anxiety on...