Dove: Blackout Mirror #ReflectYourBeauty

Health and beauty brand Dove ran the Blackout Mirror campaign during World Mental Health Week in the Philippines to boost sales and reverse declining market share during the COVID-19 pandemic.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: UnileverIdea creation: Ogilvy Makati City Market: Philippines Sector: Toiletries & cosmetics (general) Media channels: Content marketing, Online videoBudget: Up to 500k

Executive summary

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