Dove: Be bold

Dove, a personal care brand, promoted its Dove Advanced Hair Series (AHS) Serum in Singapore by using an AR filter to help women try out different hairstyles.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: SingaporeSector: Hair careMedia channels: Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Creative assets

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