Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: SingaporeSector: Hair careMedia channels: Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k
Dove: Be bold
Dove, a personal care brand, promoted its Dove Advanced Hair Series (AHS) Serum in Singapore by using an AR filter to help women try out different hairstyles.
