Dove: Bandersnatch-like programmatic ad

Dove, a personal care brand, partnered with Wootag to create an interactive hair consultation ad to show consumers in the Philippines its newest range for damaged hair.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Hair careMedia channels: Mobile & apps, Online video, Word opf mouth, influencersBudget: Up to 500k

Executive summary

Dove Conditioner...

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