Case details
Brand : Dove
Brand owner : Mars Group Mars
Main agency : MediaCom
Secondary agency : New Studio, 180, BBDO
Holding Group : GroupM GroupM Group
Put on the market : Mainland China
Delivery time : July 12-September 16, 2020
Industry : Food
Media channels : video platform, social media, short video platform
Budget : 50 million
Case summary
The Dove brand has been renewed, transcending commercial marketing, and realizing both commercial and social values.
Dove believes in the power of "pleasure" and encourages consumers to...