Dove – Making It Fly

In 2004, Dove was facing a number of challenges in the hair care, deodorant and personal wash categories.
Agency: Ogilvy

Dove – Making It Fly

Winner: Grand PrixGold: Canadian Contribution to a Global or Multi-Country Campaign

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2005–December 2006 (24 Months)Start of Advertising/Communication...

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