Dove – Beauty has no age limit

For the past 20 years, anti-ageing has been the largest and fastest-growing segment of the beauty market, largely based on the premise of tying youth to beauty.

Dove – Beauty has no age limit

Client: UnileverAgency: Ogilvy & Mather GmbHCampaign Name: Beauty has no age limitCategory: 360° Integration

SUMMARY

For the past 20 years, “anti-ageing” has been the largest and fastest growing segment of the beauty product industry. In 2006 alone 1,119 new anti-ageing products were launched globally and the message was clear: “You have to be young to be beautiful”.

Dove seized the opportunity to break from convention once again. The 2004 introduction of “real beauty” in a body lotion had already won Dove users transcending all age groups,...

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