Dove – Beauty has no age limit
Client: UnileverAgency: Ogilvy & Mather GmbHCampaign Name: Beauty has no age limitCategory: 360° Integration
SUMMARY
For the past 20 years, “anti-ageing” has been the largest and fastest growing segment of the beauty product industry. In 2006 alone 1,119 new anti-ageing products were launched globally and the message was clear: “You have to be young to be beautiful”.
Dove seized the opportunity to break from convention once again. The 2004 introduction of “real beauty” in a body lotion had already won Dove users transcending all age groups,...