Dove - 'Celebrating Curves'

Dove re-launched its ´Firming´ range in 2004 using advertising that broke the category norm to increase its volume share by 80%.

Cosmetics, beauty aids
France
Germany
Italy
Netherlands
Spain
United Kingdom
Strategy

Dove – Celebrating Curves

Brand Name: Dove 'Celebrating Curves'Advertiser: Lever-FabergéAgency: Ogilvy & Mather Dusseldorf/LondonPrize: GoldCategory: Toiletries & Beauty

SUMMARY

Dove re-launched its 'Firming' range in 2004 using...

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