Doublemint Gum: Say lucky to you

Gum brand, Doublemint, connected with a youth audience in China by giving them a digital solution to awkward social interactions at Chinese New Year (CNY).

Campaign details

Brand: Doublemint GumBrand owner: MarsEntrant company: MediaCom ShanghaiIdea creation: MediaCom, ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels: Mobile & apps, Online video, Packaging & design, Social mediaBudget:...