In Asia, FMCG e-commerce now reigns as the second-biggest retail channel next to traditional trade, accounting for 19.5% of sales. But, as Vaughan Ryan sees it, it is still not being taken seriously enough.
NielsenIQ’s Managing Director of E-commerce, Asia Pacific said: “Online is becoming the second-biggest retail channel in FMCG across Asia Pacific. That is a big deal because I don’t believe that many manufacturers understand or place the importance on online to the extent that they should, when you consider the way that they treat supermarkets, the way that they treat traditional trade.”
Ryan was speaking at the...