Double days drive e-commerce surge in APAC

Low Lai Chow

FMCG e-commerce in Asia Pacific is booming, but at the recent eTail Asia Summit 2022 NielsenIQ shows there is even greater potential for this fast-growing retail channel, as indicated by the strong sales spikes on double days.

Purchase behaviour
Event tie-ins
E-commerce & mobile retail
Omnichannel retail
Sales promotion
Asia (general region)

In Asia, FMCG e-commerce now reigns as the second-biggest retail channel next to traditional trade, accounting for 19.5% of sales. But, as Vaughan Ryan sees it, it is still not being taken seriously enough.

NielsenIQ’s Managing Director of E-commerce,...

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