Do's and don'ts of music for ads

This article discusses how composers of original music like to work with agencies so that the music complements the accompanying ad.

Do's and don'ts of music for ads

Joss Sanglier

Music in advertising sets a mood, sounds a fanfare and can be used as pointing between the bricks of the script. But, if you are going to use music in advertising, using it right is important. View it as an investment; just using it as glorified glue is a waste.

I was spoilt working in London; most of my clients had half-decent budgets. If they wanted music, they used great music and could make a commercial sound like a film soundtrack. But, in the world of local radio stations and regional...

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