Do's and don'ts of music for ads

This article discusses how composers of original music like to work with agencies so that the music complements the accompanying ad.

Do's and don'ts of music for ads

Joss Sanglier

Music in advertising sets a mood, sounds a fanfare and can be used as pointing between the bricks of the script. But, if you are going to use music in advertising, using it right is important. View it as an...

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