Doritos: Risk 5.0

Doritos, the crisps brand, developed an interactive campaign strategy to increase brand love scores in Turkey.

Campaign details

Brand: DoritosLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

Doritos and it's iconic product Doritos Risk has been dominating the market for years through its surprising taste, and gives excitement to the buyers. At our latest new product, we had to excite our target audience by using the duel & game setups of the Risk platform, which has become a phenomenon for years through the undeniable power of mobile games. With this interactive campaign strategy our aim was to increase brand love scores and of course increase sales.

Target Audience

Our core target audience...

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