Doritos: Risk 5.0

Doritos, the crisps brand, developed an interactive campaign strategy to increase brand love scores in Turkey.

Campaign details

Brand: DoritosLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

Doritos and it's iconic product Doritos Risk has been dominating the market for years through its surprising taste, and gives excitement to the buyers. At our latest new...