Doritos: Livad

Doritos, a brand of flavoured tortilla chips, increased participation and gaming association scores by targeting Gen Z gaming audiences.

Campaign Details

Brand: DoritosAgency: OMD TURKEYRegion: EMEA

Campaign video

Strategy

Objective

We know that the Gen-Z audience consumes chips, especially while playing games and watching gaming videos. We started off with the fact that the number one chips...

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