Doritos: Boldy You #DareToGoForIt 

Doritos, the crisps brand, attempted to inspire the youth in Turkey.

Campaign details

Brand: DoritosLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

Turkish youth are the most stressed out in the World and 72% of youth who say their life is too stressful in Turkey. 28.1% of Turkish youth is unemployed & 52.8% is unhappy. The source of stress is the rate of being hopeful & bold in terms of the future was low because young Turkish people were under huge social pressure in Educational, Financial, Friends, Political, Parental and Religious areas. Solution of saving youth from the pressure and impossibility they felt is money.

They see...

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