Doritos: Boldy You #DareToGoForIt 

Doritos, the crisps brand, attempted to inspire the youth in Turkey.

Campaign details

Brand: DoritosLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

Turkish youth are the most stressed out in the World and 72% of youth who say their life is too stressful in Turkey. 28.1% of Turkish youth is unemployed & 52.8% is...