Doritos AR Quest: An innovative use of adtech to power massive brand love

Rene How

Snack brand, Doritos, partnered Yahoo in a custom-made virtual augmented reality game to broaden its appeal and sow brand love amongst Gen Z in the Philippines.

Campaign details

Brand: DoritosBrand owner: PepsiCoEntrant company: Yahoo Asia Pacific - SingaporeMarket: AsiaSector: FoodMedia channels:Word of mouth, Influencers, KOLs, Social media, Programmatic display, Merchandise & free gifts, Mobile & apps, Packaging...

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