Doritos: 8D Spotify

Doritos, a flavoured tortilla chip brand, increased click-through rates in Turkey by appealing to customers’ music tastes on Spotify with tailored playlists.

Campaign Details

Brand: DoritosAgency: OMD TurkeyRegion: EMEA

Campaign video

Strategy

Objective

GenZ's #1 choice of salty snack brand Doritos gives courage to every gamer and push their limits in gaming based on the insights. We knew that the rate of playing...

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