Doritos: 8D Spotify

Doritos, a flavoured tortilla chip brand, increased click-through rates in Turkey by appealing to customers’ music tastes on Spotify with tailored playlists.

Campaign Details

Brand: DoritosAgency: OMD TurkeyRegion: EMEA

Campaign video

Strategy

Objective

GenZ's #1 choice of salty snack brand Doritos gives courage to every gamer and push their limits in gaming based on the insights. We knew that the rate of playing games while listening to music streaming platforms was at its peak during the pandemic period. Since we wanted to produce an innovative solution for our target audience based on the slogan "Play to The Bottom With Doritos", we aimed to provide a unique sound experience to our target audience with the innovative Spotfiy 8D...

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