Doritos & Stranger Things: Live from the upside down

Doritos, a potato chip snack brand, Video streaming service Netflix, increased sales alongside the launch of Stranger Things 4 by hosting a livestreamed concert live from the Upside Down.

Situation Analysis

As a brand with an adventurous and irreverent personality, Doritos must constantly stay ahead of the young demographic as they form snack food allegiances. Our goal is to build brand love by creating the kind of media experience that...

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