Doot doot: from BpM to SpM – how inner feelings become outer signs
Hans-Bert Matoul and Michael WittenbergH,T,P, Concept, Germany
Doot Doot. From BpM – Beats per minute – to SpM – Signs and Symbols per Minute – will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play – also as consumers.
PROLOGUE: THE EVER-CHANGING EYE OF THE BEHOLDER
Whether you ask marketers or consumers, the hippest teenagers or an alleged hillbilly, there is a unity seldom experienced: today's world...