DoorDash: The Self-Love Bouquet

Fernando Ribeiro, Matias Candia, Tierney Riccitelli

DoorDash, a US delivery service, crafted The Self-Love Bouquet, a 12-rose bouquet with a twist, to create buzz among people and the press, and drive purchases of flowers, doubling sales from the year prior.

Campaign details

Brand: Doordash Brand owner: Doordash Entrant company: GUTIdea creation: GUT Los Angeles Market: United States Sector: Restaurants & takeaways Media channels: Sales promotion, Online display, Online video, Social media, Word of mouth, Influencers, KOLs, Mobile & apps, Merchandise & free gifts, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

DoorDash, a US delivery service that champions local communities, had to grow its flower delivery service audience for Valentine’s day 2023 (3).

In a world where social media shames singles for not...

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