DOOH and brands: How its advantages can be unlocked

At Mumbrella’s Bespoke conference, QMS Media and Neuro-Insight share why marketers should focus on the power of digital out-of-home (DOOH) creative and its ability to deliver better business results.

As digital out-of-home (DOOH) capabilities evolve, how creative agencies and marketers can unlock a largely unseen advantage was discussed at Mumbrella’s Bespoke conference by Christian Zavecz, chief strategy officer, QMS Media, and Peter Pynta, CEO, Neuro Insights.

The duo revealed findings from a report that will be released in September to support why they believe DOOH has to be seriously considered by brands and agencies.

Zavecz explained: “We are led to believe in the world of out-of-home, there is a focus on eyeball measures and associated efficiencies. These are important but it’s just as critical to be able to look...

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