As digital out-of-home (DOOH) capabilities evolve, how creative agencies and marketers can unlock a largely unseen advantage was discussed at Mumbrella’s Bespoke conference by Christian Zavecz, chief strategy officer, QMS Media, and Peter Pynta, CEO, Neuro Insights.
The duo revealed findings from a report that will be released in September to support why they believe DOOH has to be seriously considered by brands and agencies.
Zavecz explained: “We are led to believe in the world of out-of-home, there is a focus on eyeball measures and associated efficiencies. These are important but it’s just as critical to be able to look...