DOOH ad spend to grow to $11.5bn this year, outpacing other media channels

Alex Brownsell, Celeste Huang

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report.

Ad investment in digital out-of-home (DOOH) is forecast to grow 13.2% year on year in 2023, with the market reaching $11.5bn, according to WARC Media. 

DOOH ad spend is also expected to grow faster than any other channel – ahead of online audio streaming (+10.8%) in second place. WARC Media forecasts that globally, DOOH will take up a 29.4% share of global OOH spend, up from 17.8% in 2020.

In the US, DOOH’s share is forecast to drop from 28.8% in 2021 to 25.4% in 2023 while brands in China are allocating increasing amounts of spend...

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