Don't You (Forget About Me) - Marketing to Generation X

Based on survey data, this brief article examines some of the differences between Generation Xers and other generations (older Boomers and younger Millennials) and explains how and why marketers should consider catering to this 57-million strong cohort.

Don't You (Forget About Me) – Marketing to Generation X

If you're between the ages of 31 and 44, go ahead and admit it—when you hear the classic hit “Don't You (Forget About Me)” from the 1985 Breakfast Clubsoundtrack, you're immediately...

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