Don't Take Action Based On This Paper: Secrets of Effective Subconscious Communication

What's UP? Ever thought about UP; Why you speak up in meetings when a hot topic comes UP but at other times you shut UP, make up excuses, so as not to stir UP trouble? And is your communication more like "3 researchers walk into a bar.

Don't Take Action Based On This Paper: Secrets of Effective Subconscious Communication

Maya Bourdeau

Omar Mahmoud

Jiao Zhang


You cannot tell someone not to think of something.1) Therefore, beware what you evoke when you say you are “not that.”

Nothing fixes a thing so intensely in the memory as the wish to forget it. Michel de Montaigne

If someone says, “Don't think of an elephant,” the first thing you do is think of one. If you tell a customer, “We're not like those other banks,” the first thing they do is wonder if you are.


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