Don’t shoot the advertising

Advertising has been made an easy scapegoat in the debate about childhood obesity. It should not be beyond the wit of the advertising industry to come up with simple arguments to support the freedom of advertisers to advertise their brands, and to dispel the myth that advertising is a powerful inimical force.

Don't shoot the advertising

Hugh BurkittThe Marketing Society

The Advertising Association recently held an excellent debate at the House of Commons where it offered, somewhat ironically, the motion 'Advertising is bad for your diet'. The proposition was...