Don't shoot the advertising
Hugh BurkittThe Marketing Society
The Advertising Association recently held an excellent debate at the House of Commons where it offered, somewhat ironically, the motion 'Advertising is bad for your diet'. The proposition was heavily defeated, but sadly this was something of an empty victory as the voters were almost exclusively members of the advertising and marketing community. Elsewhere in the Palace of Westminster the view had already taken hold that advertising is bad for children's diets, and legal restrictions on the freedom to advertise food brands to children will soon be imposed by Ofcom.
Along...