Don't fear social media

With the advent of social media, search engine results are likely to feature not only a company’s website, but its Twitter or LinkedIn pages, Facebook, video, images and user-driven content, such as reviews.

Don't fear social media

Daniel Rowles

Chartered Institute of Marketing

Brands shouldn't bury their heads in the sand: they need to learn to listen to consumers and engage with them. This is how to get started in social media

Social media is all about content. This was one of my key messages at the Chartered Institute of Marketing's annual conference recently. Feedback showed that social media was already part of most marketing strategies, yet, for a minority, the ‘fear factor’ associated with social media hampers the desire to engage. There was also a distinct lack of understanding of why many...

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