Don’t bend rules on advertising food to children – embrace them

Anna Sampson

This article discusses the marketing of HFSS (high fat, salt and sugar) brands to children. It is banned from children’s programming and under increasing legislative and other pressure.

Don't bend rules on advertising food to children – embrace them

Anna Sampson

For high fat, salt and sugar (HFSS) brands, the changing tide in terms of legislation, government messages and consumer pressure provides challenging issues for marketers (see...

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