Don't be a Cancer Chancer - How a Colloquial Message of Hope Empowered a Population To Save Their Own Lives

Sarah Booth and Emily-Jane Brown

Every year 500 people in Greater Manchester could be saved from cancer death if their symptoms were presented earlier.

Don't be a Cancer Chancer – How a Colloquial Message of Hope Empowered a Population To Save Their Own Lives

Principal Author: Sarah Booth - McCann Erickson Communications House (Manchester) Contributing Author: Emily-Jane Brown - McCann Erickson Communications...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today