Donner Sang Compter (DSC): Blood Unity

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, leveraged an outdated tradition to raise awareness of the importance of donating blood in Lebanon.

Campaign video: Donner Sang Compter (DSC) – Blood Unity

Read the full campaign case study

Selected creative: Donner Sang Compter (DSC) – Blood Unity

Credits

Agency: FP7 McCann Dubai / McCann Health Dubai / FP7 McCann BeirutAssociate Creative Director:Prajakta...