Donner Sang Compter (DSC): Blood Unity

NGO Donner Sang Compter turned tradition on its head to encourage blood donation and save lives in Lebanon.

1 - Influential Idea
2 - Behaviour Breakthrough
4 - Brand Builder
Charities & voluntary organisations
Lebanon

Campaign details

Brand: Donner Sang Compter (DSC)Brand owner: Donner Sang Compter (DSC)Entrant company: FP7 McCann, DubaiIdea creation: FP7 McCann, Dubai / McCann Health, DubaiMedia: FP7 McCann, Dubai / FP7 McCann BeirutPR:FP7 McCann, Dubai / FP7 McCann Beirut...

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