Donate Life California and Canadian Transplant Association: Second chances

Donate Life California and the Canadian Transplant Association, two non-profit organisations aimed at increasing organ donation, launched the Second Chances campaign in the USA to thank organ donors and drive conversation around the subject.

Campaign details

Brand: Donate Life California & Canadian Transplant AssociationAgency: McCann New YorkCountry: United States

Objectives

For each person who does register as an organ donor, they are potentially helping eight people in need. Our objectives...