Domino's UK: Yodel – The mighty call for pizza, resounding in mountainous sales

Dominos Pizza, a fast-food retail business, launched its new alpine yodel in the UK, "DOMIN-OH-HOO-HOO", to pursue penetration, and increase market share and order count.

Campaign details

Brand: Domino's Brand owner: Domino's Entrant company: HavasIdea creation: VCCP London Market: United Kingdom Sector: Restaurants & takeaways Media channels: Outdoor, Out-of-home, Radio & audio, Cinema, Word of mouth, Influencers, KOLs, Online video, Sales promotion, Social media, Video on demand Budget: Over 20 million

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