Domino's UK: Yodel – The mighty call for pizza, resounding in mountainous sales
Stefan Schoombee, Ellie Gauci
Dominos Pizza, a fast-food retail business, launched its new alpine yodel in the UK, "DOMIN-OH-HOO-HOO", to pursue penetration, and increase market share and order count.
Campaign details
Brand: Domino's Brand owner: Domino's Entrant company: HavasIdea creation: VCCP London Market: United Kingdom Sector: Restaurants & takeaways Media channels:Outdoor, Out-of-home, Radio & audio, Cinema, Word of mouth, Influencers, KOLs, Online...