Domino's: The hills are alive with the sound of pizza

Domino's, a pizza brand, introduced an alpine yodel as its brand call in the UK post-lockdown to encourage people to invite their friends round for a Domino's.

Campaign details

Brand: Domino'sAdvertiser: Domino'sEntrant: VCCPCategory: Single MarketPrincipal author: Ellie Gauci, VCCPContributing authors:Lucy Chaudhuri, VCCP; Daryl Swinden, VCCP; Clare Hutchinson, VCCP; Tabitha Parkes, Havas Media Group; Tom Skinner,...

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