Domino's Pizza: The toughest – from Domino’s Pizza to Twitch

Domino’s Pizza, a pizza restaurant company, generated views, impressions and sales in Spain by creating a pizza for the Twitch generation.

Campaign Details

Brand: Domino's PizzaAgency: Arena MediaRegion: EMEA

Strategy

Objective

Domino's main objective since its arrival in the Spanish market has been to connect emotionally in a category commoditized by its historical leader Telepizza, and of...

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