Domino's Pizza: Pizza Turnaround

In late 2009, the pizza category was in decline and the nation’s three largest pizza companies were struggling.

Domino's Pizza: Pizza Turnaround


A Struggling Business in a Declining Industry

In late 2009, the pizza category was in decline and the nation's three largest pizza companies were struggling. While overall U.S. fast-food had grown 6.4% from 2002 to 2007, pizza sales had risen only 2.5% during that period. Squeezed between healthier and fresher dining options on one side and less expensive burger and sandwich players on the other, pizza had fallen out of favor with American consumers. Papa John's predicted 2010 U.S. franchised same-store sales would be flat to down 1%. Pizza Hut expected...

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