Domino's: Most Awakened – Rewarding Late Night NBA Fans... the Next Day

Domino's, a multinational pizza restaurant chain, launched a campaign in Spain to target new customers, build brand awareness and increase sales.

Campaign details

Brand: Domino's PizzaLead Agency: Arena Media SpainRegion: EMEA

Strategy

Objective

Domino's Pizza in Spain wanted to target new customers. build brand awareness and increase sales within this new target. For the past 5 years, they had concentrated...