Campaign details
Brand: Domino's PizzaLead Agency: Arena Media SpainRegion: EMEA
Strategy
Objective
Domino's Pizza in Spain wanted to target new customers. build brand awareness and increase sales within this new target. For the past 5 years, they had concentrated their efforts in marketing and advertising to a young target, mostly through sponsoring e-gaming and working with e-game casters who have a 16- 25 YOA following. Dominos felt that if they wanted to grow, they would need to get to a target they had not reached out to yet, a slightly more adult profile, +35 would work...