Domino's: How a powerful fusion of context and attention increased campaign effectiveness
Shannon Bosshard, Nick Crowe
Domino's, a pizza restaurant chain, used a combination of attention and contextual data to better inform advertising placements in the UK, and identify and test new ways to maximise meaningful awareness of their "50% Off Value" campaign.
Campaign details
Brand: Domino's Brand owner: Domino's Entrant company: Playground XYZ Market: United Kingdom Sector: Restaurants & takeaways Budget: Up to 500k
Executive summary
This entry sees one of the largest restaurant chains in the world use a combination...