Domino's: How a powerful fusion of context and attention increased campaign effectiveness

Shannon Bosshard, Nick Crowe

Domino's, a pizza restaurant chain, used a combination of attention and contextual data to better inform advertising placements in the UK, and identify and test new ways to maximise meaningful awareness of their "50% Off Value" campaign.

Campaign details

Brand: Domino's Brand owner: Domino's Entrant company: Playground XYZ Market: United Kingdom Sector: Restaurants & takeaways Budget: Up to 500k

Executive summary

This entry sees one of the largest restaurant chains in the world use a combination...

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