Domino's data-driven plans for domination in SEA

Pizza company Domino’s has a recipe for customer experience success and the key ingredient is data, which not only reveals what prevents customers from returning but also powers its growth.

"A tech company that sells pizza.” That is the niche the fast-food giant has carved out for itself, said Linda Hassan, Domino’s Pizza Group CMO for Malaysia, Singapore and Cambodia, told the eTail Asia 2023 conference in Singapore recently.

And it is not...

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