Domex: Bringing India back on track

Domex, a disinfection brand, launched a campaign in India to bring the brand's purpose of virus elimination in a way that mattered to consumers life, driving brand awareness.

The marketing objective

Fear - an emotion that has been highly prominent in the recent times. The surge of Covid simply aggrandized it further. With Covid cases increasing, fear of infection loomed large on everyone. People were scared to venture out and interact with exposed spaces prone to multiple touch.

HUL's brand Domex owns the space of providing superior disinfection and germ-free surfaces. It aimed at extending the brand proposition to the purpose of protecting families from infection and creating a sense of reassurance among people.

With people getting apprehensive to any be in common spaces, Domex decided to rise...

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