Domestos: Social experiment video

Domestos, a brand of household cleaning products, chose parent influencers to partake in a social experiment video in Turkey to increase visibility and awareness of the Domestos School Hygiene Program, and strengthen consumers’ emotional relationship with the brand.

Brand: UnileverAgency: SOBRAZ İLETİŞİMRegion: EMEA

Strategy

Objective

Our objective with our Social Experiment Video was to increase the visibility of and awareness about the Domestos School Hygiene Program to strengthen brand awareness and the consumers’ emotional relationship with the brand. Research showed us that consumer awareness about the School Hygiene Program leads to increased sales, however many consumers still weren’t informed about the Program and/or its content.

Target Audience

The Domestos School Hygiene Program is a long-term purpose project that started in 2011. However, research showed that only 34% of consumers were aware of the...

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