Dole / Ananas Anam: PIÑATEX

Dole, a pineapple producer, launched a campaign in the Philippines to convince fashion brands to start using Piñatex, a sustainable leather alternative, instead of animal leather.

Campaign video: Dole / Ananas Anam – PIÑATEX

Selected creative: Dole / Ananas Anam – PIÑATEX


Creative agency: L&C New YorkArt Director: Rolando CordovaChief Creative Officer: Gian Carlo Lanfranco / Rolando CordovaCopywriter:Ana Lins / Gian Carlo...

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