Doing the right thing is a brand communicator's imperative
Arlene Fairfield
Corporate social responsibility (CSR) – a company's efforts to deliver benefits to society and the environment – has become a mainstream marketing strategy.
Despite the...
Doing the right thing is a brand communicator’s imperative
Corporate social responsibility (CSR) is now vital for a brand’s survival, even more so in recession, provided it is genuine and not perceived as mere green-speak.
